The pages are illustrated nicely with sidebars, images, and charts that help make the point of how and why one example is more inviting or persuasive than another. Each is also capped off with an anecdote (like Larry starting a fire in a TV studio) or a guest contributor’s point-of-view. Each chapter starts with the goals to be covered and ends with a recap. This book is arranged like a text book, which is a good thing. The second is about developing persuasive still images and the last section is about persuasive motion images. The first covers the fundamentals of persuasion. Techniques of Visual Persuasion is arranged into three sections. This book is perfectly laid out to get that point across. Every professional needs to know how to make their presentation – whether spoken, still, or motion – succinct and impactful. It is Jordan’s premise that with modern life’s faster pace, proper communication today is more like haiku than a lengthy report. Therefore, knowledge and understanding is key. In addition to creating persuasive messages, we ourselves are also consumers and recipients of these same communications. Persuasion is about convincing someone to want to do whatever action you want to have happen or to share a feeling you are trying to convey. The latest is Techniques of Visual Persuasion + Create powerful images that motivate.Ĭommercials, corporate videos, or entertainment – the art of persuasion is at the heart of what every editor does. But Jordan is also an accomplished author, with several books to his credit. Regardless of how, Larry Jordan is well-known by most working and aspiring video professionals. Or his 2 Reel Guys series with the late Norman Hollyn. Or from the long-running Digital Production Buzz podcast series. You may know him as a speaker, trainer, or web presenter. Look for a 4-part interview in January with legendary film editor, Walter Murch. I’ll be back after we flip the page to a new year. Click any image below to peruse a gallery of these stills.Įnjoy the images and the rest of the holiday season. The last step in the workflow was to use the TinyJPG website to optimize the file sizes of these JPEG images. Nearly all image manipulation was done by roundtripping each file from Photoshop to Optics (via the plug-in) and then back. It goes far beyond the filters, adjustments, and effects included in applications like Photoshop alone. It’s one of my favorite tools for creating looks with still photos. These images then went to Photoshop for cropping and resizing.īoris FX Optics functions as both a Photoshop plug-in and a standalone application. Bridge offers Lightroom-style control and quick processing for a folder of images. The workflow to “develop” these images started in Adobe Bridge, where it was easy to make the basic raw adjustments using the camera raw module. This isn’t otherwise possible on the SE using the native camera application. Aside from the extra features, Firstlight enhances the phone with camera raw recording. As before, all of these images were captured with my iPhone SE using Firstlight, FiLMiC’s still photo companion to their FiLMiC Pro video capture app. These stills were taken during this fall and Christmas season, plus a few oldies from other posts about Firstlight and Optics. Let’s polish off the year with another post of stills from my photography hobby.
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